Product Managers' Guide to Integrations - Saasler - Saasler
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Are you properly incorporating customer feedback into your product roadmap?
Approximately 80% of customers are using some kind of 3rd party integration. Therefore, finding a way to add integrations earlier will not only help with conversions and retention rates, but will also add tremendous value to your product
Integrations are great allies to find new opportunities for your product. You can leverage on positive brand associations and enhanced product functionality to plan better roadmaps.
Integrations can take your product to the next level by:
- Better understanding customer needs,
- Increasing product trial conversions,
- Increasing customer lifetime value,
- Generating more revenue for a lower cost.